Bain Capital Ventures, an asset management company, led a $17m Series A round in FERMAT, an influencer-driven e-commerce platform, with participation from Greylock, QED Investors and Courtside Ventures. “Privacy has forever changed customer acquisition online into a world where unique, one-to-one journeys are no longer a nice-to-have but a necessity in order to engage consumers online. FERMAT ushers in a future where merchants have the ability to show a unique shopping journey for every online touchpoint. Consumers will expect native experiences," Rishabh Jain, FERMAT CEO and Co-Founder.