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New Deal


Announced

Completed

Riverwood and Paramark-backed Sensor Tower completed the acquisition of data.ai.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Private

Private Equity

analytics platform

United States

Majority

Completed

Friendly

Single Bidder

Digital Services

Acquisition

Domestic

Synopsis

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Riverwood and Paramark-backed Sensor Tower, a market research company whose real-time, platform delivers responsibly-sourced insights into the global digital economy, completed the acquisition of data.ai, a mobile data and analytics platform that delivers data and insights to succeed in the app economy. Financial terms were not disclosed. "Today we celebrate the beginning of a new and exciting chapter, not only for Sensor Tower, but for the digital marketing and mobile app intelligence industry. We have long admired data.ai's stellar product and high quality team. The acquisition will allow Sensor Tower to broaden its audience and expand its best in class offerings to any company that participates in the digital economy – helping bridge the gap between companies and consumers," Oliver Yeh, Sensor Tower CEO.

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