Announced
Financials
Tags
Pending
Acquisition
Business Process Outsourcing
Domestic
Majority
Friendly
United States
digital marketing solutions
Private
Single Bidder
Private Equity
Synopsis
Chatham Asset Management-backed RR Donnelley & Sons Company, a global provider of marketing, packaging, print and supply chain solutions, agreed to acquire digital and print marketing businesses from Vericast, a marketing technology company. Financial terms were not disclosed. “The acquisition of these businesses strengthens RRD’s existing marketing creative execution with digital marketing capabilities and will move us closer to our client promise to enhance quality and elevate engagement across the full customer journey. The shared mail business will complement our targeted mail platform to create one of the largest and one of the most sophisticated mail platforms in the US," Tom Quinlan, RR Donnelley & Sons Company President and CEO.
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