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Announced

Completed

Mayfair Capital Partners completed the acquisition of a majority stake in Baseline Fitness from Freeman Spogli.

Synopsis

Mayfair Capital Partners, a private equity firm, completed the acquisition of a majority stake in Baseline Fitness, a franchisee of Planet Fitness health clubs, from Freeman Spogli, a private equity firm. Financial terms were not disclosed. "Baseline Fitness has grown into one of the largest franchise divisions of Planet Fitness fitness centers, having opened our landmark 100th club earlier this year. We are proud of what we accomplished together with the Freeman Spogli team and are excited to begin our new chapter with Mayfair Capital Partners, who we expect to be an excellent new partner. This transaction is a testament to the great work of our many employees and our management team, and an acknowledgment of the excellent partnerships we have established with our loyal members, the franchisor, and Freeman Spogli, who has been a very supportive partner to us for the last six years," Scott Majkrzak, Baseline Fitness CEO.

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