Sagard, a French investment fund that provides equity capital to support the development of mid-sized companies, agreed to invest in Initiative & Finance-backed Primelis, a digital marketing consultancy specialized in search-engine optimization. Financial terms were not disclosed. “Thanks to its unique tech and entrepreneurial DNA, combined with a 360° approach of digital marketing levers, Primelis has been able to grow fast over the last few years and to differentiate itself in terms of ROI and digital visibility impact for its clients. We are now delighted to team up with Sagard given their ability and eagerness to support our development in Europe as well as in North America, to back our M&A strategy and to invest in our tech stack,” Philippe El Khechen, Primelis CEO.