Novacap-backed Cadent, a provider of platform-based converged TV advertising solutions, agreed to acquire AdTheorent, a machine learning pioneer delivering measurable value for programmatic advertisers, for $324m. "The AdTheorent Board determined that this transaction delivers immediate, certain and significant value to the Company’s shareholders reflecting the tremendous commitment and work of our employees and stakeholders. The transaction and the upcoming “go shop” process underscores the Board’s commitment to maximizing value for shareholders," Eric Tencer, AdTheorent Chairman of the Board.