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New Deal


Announced

Completed

Monogram Capital completed the acquisition of Tru Fragrance & Beauty.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Cosmetics

United States

personal care

Acquisition

Domestic

Majority

Single Bidder

Private

Private Equity

Completed

Friendly

Synopsis

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Monogram Capital, a private equity firm that invests in consumer brands and services companies, completed the acquisition of Tru Fragrance & Beauty, a beauty brand builder. Financial terms were not disclosed. "We're incredibly excited to partner with Monte, Eric, and the rest of the Tru team to build on their impressive momentum. We believe Tru is differentiated not only in its ability to identify and build brands around whitespace opportunities but also in its nimble and sophisticated global supply chain and exceptional company culture. Whether it's by expanding distribution of existing brands, launching new owned or licensed brands or making strategic brand acquisitions, we expect Tru's growth to only accelerate from here," Oliver Nordlinger, Monogram Co-Founder & Partner.

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