Announced
Completed
Financials
Tags
Cosmetics
United States
personal care
Acquisition
Domestic
Majority
Single Bidder
Private
Private Equity
Completed
Friendly
Synopsis
Monogram Capital, a private equity firm that invests in consumer brands and services companies, completed the acquisition of Tru Fragrance & Beauty, a beauty brand builder. Financial terms were not disclosed. "We're incredibly excited to partner with Monte, Eric, and the rest of the Tru team to build on their impressive momentum. We believe Tru is differentiated not only in its ability to identify and build brands around whitespace opportunities but also in its nimble and sophisticated global supply chain and exceptional company culture. Whether it's by expanding distribution of existing brands, launching new owned or licensed brands or making strategic brand acquisitions, we expect Tru's growth to only accelerate from here," Oliver Nordlinger, Monogram Co-Founder & Partner.
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