Banijay-backed The Independents completed the acquisition of Sunshine.

Banijay-backed The Independents, an international communications group, completed the acquisition of Sunshine, a strategic consultancy and creative agency. Financial terms were not disclosed. “The acquisition of Sunshine is highly strategic — the team’s track record in developing brand and entertainment strategy for luxury businesses is unique. Their understanding of the new entertainment landscape is a huge advantage for the group — and with our partners at Banijay alongside, our ability to build slates, custom content and entertainment studios for our global clients is exciting. This is a new era. We look forward to working with the major streamers and distributors as well as like-minded, brand-forward companies like Nike’s Waffle Iron, LVMH’s 22 Montaigne, Red Bull Studios and Condé Nast Entertainment,” Isabelle Chouvet, The Independents CEO.