ADvantage led a $14m funding round in Greenfly.

ADvantage, a private equity firm, led a $14m funding round in Greenfly, a short-form content operations company, with participation from Ryan Sports Ventures, Mercato Partners, Verance Capital, Iconica Partners, Alpha Edison and Elysian Park Ventures. “Greenfly has solidified their standing as the core short-form content infrastructure in sports and media. Their technology is already propelling these industries forward and capitalizes on one of the biggest content opportunities since the advent of cable and widespread sale of broadcast media rights,” Jeremy Pressman, ADvantage Founding Partner.