Keyloop, a global automotive technology company, agreed to acquire Automotive Transformation Group, a provider of automotive technology focused on omnichannel retail solutions. Financial terms were not disclosed. “The acquisition of ATG will mark an important step forward in making Experience-First a tangible reality for our customers. ATG has created an exciting offering with the Fusion omnichannel auto retailing platform. By combining this with Keyloop’s complementary platform offerings and broad range of capabilities, we can make a meaningful positive impact on the digital transformation of the automotive retail experience. We’re looking forward to welcoming the talented team at ATG as colleagues," Tom Kilroy, Keyloop CEO.