General Atlantic, a global growth equity firm, completed the minority investment in PeakEquity Partners-backed HighLevel, a provider of sales and marketing automation software for marketing agencies, entrepreneurs, and small businesses. Financial terms were not disclosed. “Our commitment to empowering businesses to connect with their customers in more meaningful ways remains central to our mission here at HighLevel. We’re not just about growth for the sake of growth – we’re about making a real difference in the lives of our users. General Atlantic’s four-decade track record of strategically supporting and scaling mission-driven technology companies aligns closely with our own growth trajectory and ambitions. This investment allows us to stay true to that goal while we continue to innovate and set ourselves apart in the industry," Shaun Clark, HighLevel Co-Founder and CEO.