Infinite Reality, a provider of virtual, AI-powered immersive experiences, agreed to acquire Drone Racing League, a futuristic sports property, for $250m. "Infinite Reality revolutionizes fan and customer engagement across platforms, making every moment more interactive, accessible and captivating. DRL epitomizes our belief that fans don't just want to sit in a stadium or watch broadcast highlights on social media. The future of sports and entertainment involves new and disruptive formats that are wildly more immersive. Now, with our combined assets, iR and DRL are set to usher in a new era of sports entertainment, powered by cutting edge tech and fueled by fandom, creativity and community,” John Acunto, Infinite Reality CEO.