Announced
Financials
Tags
Netherlands
horticultural technology company
Consumer Services: Other
Single Bidder
Friendly
Private
Acquisition
Cross Border
Private Equity
Pending
Majority
Synopsis
Bruin Capital, a private equity firm, agreed to acquire PlayGreen, a Netherlands-based holding company whose subsidiaries form one of the world’s leading natural turf management companies. Financial terms were not disclosed. "From our first meeting with Mark and the SGL team, their strong position and reputation in the space was clear. We were extremely impressed with the SGL's R&D facility, which is truly an epicenter of innovation. Very few companies in any sector have been as prolific as SGL at creating new products and services that are truly difference-making. Plus, its data set and analytical capabilities are best in class. There's so much we can do together," Jeff Roth, Bruin Capital Partner.
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