Esas Private Equity, Tacirler Asset Management PE Fund I, and Credia Partners completed the acquisition of Flormar from Rocher.

Turkish investment firms Esas Private Equity, Tacirler Asset Management PE Fund I, and Credia Partners completed the acquisition of Flormar, a cosmetics brand, from Rocher, a French skin care, cosmetics and perfume company. Financial terms were not disclosed. This sale is part of the transformation of Groupe Rocher, announced in July 2023. It will free up room for manoeuvre with a view to investing in its future, particularly in Asia, a strategic region for its development, while respecting its financial commitments.