Forma.ai completed the acquisition of SeaMonster.

Forma.ai, an AI-powered sales performance management company, completed the acquisition of SeaMonster, a SaaS platform that provides accurate sales activity monitoring and enables sales process compliance. Financial terms were not disclosed. “From the first time I heard SeaMonster’s vision for creating consistency in the sales motion through better management of sales process, I knew that the future of how we motivate and incentivize sellers was going to change. Having been a customer of SeaMonster, it was immediately obvious to me that a deeper partnership would enable our large enterprise customers to dynamically adjust sales behaviors through incentives to achieve their business outcomes at a speed that has historically been impossible. We're fortunate and thrilled to have the opportunity to formalize this partnership and welcome SeaMonster into Forma.ai," Nabeil Alazzam, Forma.ai Founder and CEO.