Eczacıbaşı, a producer of consumer products, agreed to acquire Jeesr Industries, a tissue paper manufacturer. Financial terms were not disclosed. “We have been operating in the fast moving consumer goods sector in Morocco and Africa for more than twenty years. We are proud to be the leader with our strong brands in the categories of baby diapers, feminine and adult care products and cleaning papers. Eczacıbaşı Tüketim Ürünleri, a company that is the leader and creator of the tissue paper market in its own country, made significant contributions to the development of the Moroccan tissue paper industry in a short time. It is pleasing that this acquisition is between two companies that have achieved the same success in their sectors in different countries," Abdallah Badaa, Jeesr Industries Chairman and CEO.