Vitec Software Group completed the acquisition of Bidtheatre.

Vitec Software Group, a software company, completed the acquisition of Bidtheatre, a Swedish SaaS company. Financial terms were not disclosed. "Bidtheatre develops and delivers software for advertising. Staying relevant to customers is crucial in today's media landscape. The product helps marketing and media practitioners drive cost-efficient website traffic, engage customers, and build loyalty. Bidtheatre’s solution operates as the conductor and an intermediary, managing customers’ spend on media (ads). Its corporate culture fits well within Vitec. We are pleased to welcome nine new employees to our team today," Olle Backman, Vitec Software Group CEO.