Announced
Synopsis
Yext, a digital presence platform for multi-location brands, agreed to acquire Hearsay Systems, a provider of digital client engagement for financial services, for $220m. The acquisition will combine Yext’s industry-leading digital presence management platform with Hearsay Systems’ compliant engagement solutions across social media, websites, text, and voice. This strategic move will leverage the strengths of both companies' technology to provide a single digital marketing platform to power the customer journey and enable brands to convert prospects into loyal customers faster.
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