Madhive completed the acquisition of Frequence.

Madhive, a technology company for local connected television advertising, completed the acquisition of Frequence, an omnichannel ad sales enablement and workflow software for local media companies and agencies. Financial terms were not disclosed. “Madhive has always focused on empowering local media markets by building best-in-class technology to power local digital campaigns at every scale - from national reach to zip code precision. Frequence built a complimentary platform that focuses on streamlining planning and execution of local campaigns across channels. This acquisition combines two like-minded companies, marking the next step in Madhive’s journey to become the digital hub for the entire small and medium business market. While CTV will always be at our core, our vision is to provide best-in-class omnichannel solutions that deliver results across the entire sales funnel," Spencer Potts, Madhive CEO.