Bridgepoint Development Capital-backed Equativ, an independent ad platform, agreed to merge with Sharethrough, an independent omnichannel ad exchanges services company. Financial terms were not disclosed. “Our company cultures are exceptionally compatible. Given our longstanding acquaintance, merging the two companies feels like a natural progression; one that allows us to create commercial and operational efficiencies and reach new levels of unique scalability. The union positions us as an industry leader to our top-tier demand and supply-side partners as we work to provide the tools to enable enriched and equitable value exchanges for them across the ecosystem,” JF Cote, Sharethrough President & CEO.