GeoComply to acquire 40% of stake in Hero Group from FansUnite for $37.5m.

GeoComply, a geolocation compliance, anti-fraud, and identity technology for online gaming operators and regulators company, agreed to acquire 40% stake in Hero Group, a sports betting information firm, from FansUnite, a global sports and entertainment company, for $37.5m. “Jai and Jeremy have built a tremendous business with a laser-like vision to support their customers’ mission for the best possible user experience through the sign-up process. At GeoComply we share that vision and are delighted, through this intended investment, to help Betting Hero further their efforts and deploy more resources and focus into serving our customers and their patrons throughout North America,” Anna Sainsbury, GeoComply CEO.