RedBird Capital Partners-backed EverPass Media completed the acquisition of UPshow.

RedBird Capital Partners-backed EverPass Media, a provider of sports and entertainment streaming, completed the acquisition of UPshow, a performance marketing platform. Financial terms were not discosed. “As the media landscape continues to evolve, we’re seeing the true value of premium content. Having access to this content – and knowing how to monetize it with creative and engaging experiences – is essential to growing businesses as well as fanbases, which is what makes EverPass a vital partner for operators and rightsholders. We’re excited that through this acquisition, commercial businesses will now be able to stream NFL Sunday Ticket for the first time ever," Alex Kaplan, EverPass CEO.