Huddled Group completed the acquisition of a 75% stake in Boop Beauty.

Huddled Group, a circular economy e-commerce group, completed the acquisition of a 75% stake in Boop Beauty, an e-commerce business specialising in surplus beauty and cosmetic products. Financial terms were not disclosed. "We are thrilled to be working with Yasmine. The Boop business concept is fantastic and sits perfectly with the Huddled circular economy strategy. It was clear that Huddled could provide Boop with some key ingredients- more stock, marketing and fulfilment - to drive growth. I'm confident with the resources and support of the Huddled Group, Boop can flourish, and become a trusted and ethical partner for beauty and cosmetic companies in solving their excess stock challenges," Martin Higginson, Huddled Group CEO.