General Atlantic led a $50m funding round in Athletic Brewing Company.

General Atlantic, a global growth investor, led a $50m funding round in Athletic Brewing Company, America's largest non-alcoholic brewery. "We're thrilled to welcome General Atlantic as a key growth partner at a time when we're significantly expanding our West Coast capacity to meet increasing demand for Athletic beer. We are passionate about transforming the way modern adults drink and converting critics into believers. We're at the start of a long-term trend, and we couldn't be more excited to have General Atlantic by our side as Athletic begins its next phase of growth," Bill Shufelt, Athletic Co-Founder and CEO.