trivago completed the investment in Holisto.

trivago, a technology company specializing in internet-related services and products in the hotel, lodging and metasearch fields, completed the investment in Holisto, an AI-driven travel tech platform that serves as a hotel rate aggregator and white-label booking engine provider. Financial terms were not disclosed. “The investment and stronger partnership will allow us to offer “trivago Book & Go” to all our advertising partners. Our goal is to provide a more consistent booking experience for our users and help our advertising partners to drive conversions. Holistos’ footprint in rate optimization and price accuracy is best in class. Their team is leveraging AI to optimize rate exposure and dynamic pricing, delivering tangible value to travelers. We are impressed by their tech teams and expansion in recent years.” Johannes Thomas, trivago CEO.