Ascential completed the acquisition of Effie.

Ascential, a specialist in events, intelligence and advisory, completed the acquisition of Effie, a marketing agency. Financial terms were not disclosed. “We are excited to join LIONS with such a complementary, yet distinct, portfolio of brands. Closer collaboration between Effie, as the definitive marketing effectiveness benchmark globally, and the LIONS brands is an exciting prospect for the industry as our ability to share insights and find synergies in our data will help to dissect the role creativity plays in driving marketing effectiveness overall. Together we will be able to better understand the key drivers of growth and ultimately help all businesses succeed," Traci Alford, Effie Worldwide President and CEO.