DraftKings to acquire Simplebet.

DraftKings, an American gambling company, agreed to acquire Simplebet, a B2B product development company using machine learning and automation to make every moment of every sporting event a betting opportunity. Financial terms were not disclosed. “Live betting represents an area for potential growth for online sports betting, and the proposed acquisition would allow DraftKings to leverage Simplebet’s proprietary technology to create an in-play wagering experience that moves at the speed of sports,” Corey Gottlieb, DraftKings Chief Product Officer.