Cvent completed the acquisition of Splash.

Cvent, a meetings, events, and hospitality technology provider, completed the acquisition of Splash, an event marketing technology company. Financial terms were not disclosed. "The technology-driven convergence of marketing and events is an exciting growth opportunity. Pairing Splash’s expertise in field marketing events with our robust event and marketing platform further strengthens our ability to empower marketers to create and execute on-brand, high-impact event programs that deliver real results," Reggie Aggarwal, Cvent CEO & Founder.