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Synopsis
New Mountain Capital, an alternative investment manager, completed the acquisition of Swoop, a provider of omnichannel marketing technology for the healthcare industry, from Real Chemistry, a global health innovation company. Financial terms were not disclosed. "There is a massive industry transformation underway, and this partnership will allow us to hyper-focus on driving privacy-safe innovation and expanding our best-in-class capability set in order to continue to fuel our clients' omnichannel success and reimagine how they engage with stakeholders in a data-driven, personalized, and digital manner,” Ron Elwell, Swoop Founder and CEO.
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