Truelink Capital-backed Flipp to merge with MEDIA Central.

Truelink Capital-backed Flipp, a retail technology company, agreed to merge with MEDIA Central, a company specializing in "drive-to-store" marketing solutions. "Flipp is trusted by retailers and brands to provide innovative merchandising solutions in the evolving digital landscape. Shoppers expect seamless personalized experiences across their shopper journey, spanning both in-store and online touchpoints. This merger marks an exciting new chapter, enabling us to harness the combined power of Flipp and MEDIA Central to deliver cutting-edge drive-to-store solutions. This will ensure that shoppers are empowered with critical shopping content, while retailers and brands can leverage their promotions to drive shopper engagement," Michael Silverman, Flipp CEO.