Infinite Reality completed the acquisition of Zappar for $45m.

Infinite Reality, an innovative technology and entertainment company, completed the acquisition of Zappar, an augmented reality platform and creative studio, for $45m. “This marks the sixth acquisition for Infinite Reality this year alone. Zappar's strong European presence and partnerships with global brands align perfectly with our expansion strategy. By integrating their expertise into our portfolio, we're creating a powerhouse of immersive technology that spans continents and industries,” Amish Shah, Infinite Reality Co-Founder and Chief Business Officer.