CapVest Partners-backed Second Nature Brands to acquire Voortman from J.M. Smucker for $305m.

CapVest Partners-backed Second Nature Brands, a creator of premium snacks and treats, agreed to acquire Voortman, a cookie brand, from J.M. Smucker, a manufacturer of food and beverage products, for $305m. "This decision reflects our continued commitment to portfolio and resource optimization to focus on our largest growth opportunities as a Company. The divestiture of the Voortman® brand is an important step in our integration plans that will enable the execution of our Sweet Baked Snacks strategy through dedicated focus and ongoing investments in the Hostess® brand, advancing our leadership in the sweet baked goods category. I want to recognize and thank the many talented teams who have supported this brand," Mark Smucker, J.M. Smucker Chair of the Board, President and Chief Executive Officer.