TKO Group completed the acquisition of Professional Bull Riders, On Location, and IMG from Endeavor for $3.25bn.

TKO Group, a premium sports and entertainment company, completed the acquisition of Professional Bull Riders, a premier bull riding organization, On Location, a premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture and IMG, an industry-leading global sports marketing agency, from Endeavor, a media company in the fields of sports, events, media and fashion, for $3.25bn. “These industry-leading businesses will strengthen our portfolio of world-class IP and capabilities, helping us further capitalize on the momentum of the growing sports and entertainment ecosystem. By enhancing our expertise in sports rights, production, and premium events and experiences, we are better positioned to power the growth of UFC, WWE, and our extraordinary roster of partners,” Mark Shapiro, TKO President and COO.