ECI completed the acquisition of a stake in Croud from Lloyds Development Capital.

ECI, a growth-focused private equity firm, completed the acquisition of a stake in Croud, a global full-service digital marketing company, from Lloyds Development Capital, a mid-market private equity house. Financial terms were not disclosed. "We’re delighted to be partnering with ECI for the next phase of Croud’s journey, maintaining our independence, while capitalising on new opportunities and innovation. This sale marks a significant milestone in our long-term growth plans. We ran a competitive and thorough search to find the right partner. We chose ECI for their expertise in our space, their shared passion and enthusiasm for Croud and we felt a strong cultural alignment with Tom, Rory and team. We’ll use this partnership to further accelerate strategic acquisitions and organic growth. As we’ve been saying for a while, there’s so much ahead of us as a business,” Luke Smith, Croud Founder & CEO.