1440 Foods completed the acquisition of FITCRUNCH.

1440 Foods, a portfolio of sports and active nutrition brands, completed the acquisition of FITCRUNCH, a protein bar brand. Financial terms were not disclosed. “We are thrilled to join the 1440 Foods platform and to bring together two talented teams with deep experience in the nutrition category, retail, branding, and manufacturing. FITCRUNCH and 1440 products enjoy industry-leading loyalty, and combining our portfolios and innovation capabilities will help reach more consumers on more occasions and in more channels. I look forward to leading the company through its next chapter of growth," Patrick Cornacchiulo, FITCRUNCH CEO.