DATA Communications completed the acquisition of Zavy.

DATA Communications, a provider of print and digital solutions that help simplify complex marketing communications and workflow, completed the acquisition of Zavy, a SaaS marketing technology company. Financial terms were not disclosed. “As businesses of all sizes devote an increasing share of their marketing budgets to social amplification, the need for advanced social media metrics and analytics is critical to driving business value and ROI. Zavy is well positioned for growth in this fast-paced market, and we are excited to bring the platform to North America to help marketers analyze and optimize their social media activity,” Richard Kellam, DCM President & CEO.