Grupo Globo to acquire an additional 47% stake in Eletromidia from HIG Capital for BRL1.9bn.

Grupo Globo, a media conglomerate, agreed to acquire an additional 47% stake in Eletromidia, an out-of-home media company, from HIG Capital, a global alternative investment firm, for BRL1.9bn. "With the acquisition of Eletromidia, which is now under CADE review, we will advance in diversifying our business and consolidating Globo's strategy of expanding its presence in the public's journey. The OOH media segment complements our ecosystem of channels and platforms, enabling us to offer increasingly comprehensive advertising solutions to our partners and advertisers," Paulo Marinho, Globo CEO.