Interpublic, Omnicom, and WPP completed the acquisition of a minority stake in Mediaocean.

Interpublic, an American marketing solutions and advertising company, Omnicom, a provider of data-inspired, creative marketing and sales solutions, and WPP, a British multinational advertising and public relations company, completed the acquisition of a minority stake in Mediaocean, an advertising services and software company. Financial terms were not disclosed. “To have Interpublic, Omnicom, and WPP as investors and our founding Certified Service Partners is incredibly exciting. We believe their support will deepen the adoption of our ad tech solutions. It will also allow us to increase investment in developing innovative AI capabilities and explore acquisitions to provide complementary solutions to marketers and their agencies as they navigate this complex ecosystem,” Bill Wise, Mediaocean Co-Founder and CEO.