Teton Ridge completed the acquisition of The Cowboy Channel.

Teton Ridge, a premier Western sports media, lifestyle & entertainment company, completed the acquisition of The Cowboy Channel, an official network of Pro Rodeo. Financial terms were not disclosed. “This is a defining moment that solidifies Teton Ridge as an authority in Western sports and storytelling. Our journey with Rural Media Group began with bringing The American Rodeo into our portfolio, and this acquisition marks the next step in our mission to showcase ProRodeo as its fans and athletes deserve—with the same level of excellence and visibility as other professional sports. We are committed to honoring the deep traditions of this sport while driving its growth and shaping the future of Western sports for generations to come," Deirdre Lester, Teton Ridge CEO.