Theory Ventures led a $18m Series A round in Aampe.

Theory Ventures, a venture capital firm, led a $18m Series A round in Aampe, a technology company that specializes in enhancing user engagement through AI-driven personalization, with participation from Z47. "Consumer applications today almost universally look the same to everyone who opens them, with personalization limited to narrow recommendation feeds. We’ve designed and developed infrastructure that enables every aspect of an application to adapt to each user's context and preferences, continuously. Our mission is to fundamentally improve the way users experience digital products," Paul Meinshausen, Aampe CEO and co-founder.