Contentstack completed the acquisition of Lytics.

Contentstack, a content experience platform, completed the acquisition of Lytics, a real-time customer data platform powering hyper-personalization. Financial terms were not disclosed. "We've been on a decade-plus long journey to build the world's best Composable DXP for brands – and data was the missing link. Truly personalized digital experiences require a marriage of scalable content management and actionable first-party data, wherever it lives, operating in real time. This is why combining Contentstack and Lytics makes so much sense for brands who are building the world's best digital experiences," Neha Sampat, Contentstack founder and CEO.