Give Back Beauty to acquire AB Parfums.

Give Back Beauty, a privately-owned beauty group, agreed to acquire AB Parfums, a fragrances company. Financial terms were not disclosed. “AB Parfums will operate within the GBB Group as a dedicated business unit for European lifestyle and prestige brands within the fragrance and beauty sectors, while our Paris unit will lead luxury brands, and our two North American units will handle American fashion brands and celebrity beauty projects. This acquisition also reinforces GBB’s ‘direct-to-retail’ distribution in key countries like Italy, Germany, and Spain. Outside Europe, GBB has distribution hubs in the UK, USA, and Canada, alongside regional offices in Latin America, the Middle East, Asia, and Oceania,” Corrado Brondi, Give Back Beauty Founder and President.