Announced
Synopsis
Celsius Holdings, a functional beverage company, agreed to acquire Alani Nu, a female-focused health and wellness brand, for $1.8bn. “Celsius is at a defining moment in the better-for-you, functional lifestyle products movement, and we are thrilled to welcome Alani Nu to the Celsius family. We have deep respect for the strong community of supporters and fans Alani Nu has developed and the authentic brand and partnerships they have formed. Together, we expect to broaden the availability of Alani Nu’s functional products to help more people achieve their wellness goals with great-tasting, functional product options at more moments throughout their lives," John Fieldly, Celsius Chairman and CEO.
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