Life360 to acquire the advertising unit from Fantix.

Life360, a company specializing in family connection and safety services, agreed to acquire the advertising unit from Fantix, a company focused on AI-powered ad targeting and privacy-first data enrichment. Financial terms were not disclosed. “We are happy to welcome the Fantix advertising team to Life360. This acquisition reflects our commitment to build a differentiated, privacy-by-design advertising platform that aligns with our mission to serve families. We are confident that with the addition of Fantix’s cutting-edge AI technology and talented team, we’ll be able to deliver a truly best-in-class solution. This transaction is another strategic step in growing our advertising offering, which will provide value to our members and revenue to our business long-term,” Chris Hulls, Life360 Co-founder and Chief Executive Officer.