Optimove completed the acquisition of Adact.​

Optimove, a company specializing in AI-driven marketing solutions, completed the acquisition of Adact, a gamification marketing solutions provider. Financial terms were not disclosed.​ "Adact’s gamification solutions enable marketers to independently create and launch interactive campaigns that drive customer engagement and retention. After evaluating multiple providers, we found Adact’s technology best aligns with our vision for Positionless Marketing," Pini Yakuel, Optimove CEO.