Riverside-backed Impact XM completed the acquisition of Touch Associates for £21m.

Riverside-backed Impact XM, a global experiential marketing agency, completed the acquisition of Touch Associates, a UK-based B2B brand experience agency specializing in event planning and execution, for £21m. "This partnership is an incredible opportunity to bring together two companies that share a passion for designing experiences that truly connect with audiences. The combination of Touch's strategic event expertise and Impact XM's experiential marketing capabilities will allow us to deliver richer, more engaging, and more impactful brand experiences for our clients," David Bottrill, Touch Associates Managing Director.