Publicis Groupe completed the acquisition of Lotame.

Publicis Groupe, a French multinational advertising and public relations company, completed the acquisition of Lotame, a data management company. “We have a rich history of innovation, building out our global data marketplace and scaling our identity solution to become among the most trusted and adopted in the industry. We are beyond thrilled to join Publicis Groupe, who shares our commitment to industry interoperability, connectivity, and privacy. Together with Epsilon, we look forward to delivering the next chapter of connected identity for Publicis,” Andy Monfried, Lotame CEO.