PSG backed-Buxton completed the acquisition of Audiense.

PSG backed-Buxton, a company specializing in consumer analytics and location intelligence, completed the acquisition of Audiense, a UK-based audience intelligence and social insights platform. Financial terms were not disclosed. “Our acquisition of Audiense marks a pivotal step forward for Buxton. By combining Buxton’s analytics expertise and solutions with Audiense’s powerful audience intelligence platform, we continue to redefine how brands use actionable analytics to rapidly gain new customer insights, reach their audiences where they are and improve their ongoing conversations with customers,” Jim Swift, Buxton CEO.