Forward Consumer Partners completed the acquisition of a majority stake in Bar Keepers Friend.

Forward Consumer Partners, a private investment firm, completed the acquisition of a majority stake in Bar Keepers Friend, a household cleaning product manufacturer. Financial terms were not disclosed. “BKF is the archetypal Forward asset: a powerful brand that makes beloved products, with an enduring track record of success and significant untapped potential. It marks an ideal opportunity to demonstrate our capabilities in categories beyond food and beverage. We could not be more excited to partner with Paul, Azania, and the talented team already in place at BKF. We’re grateful to have built this partnership on a fully proprietary basis, and we’re honored to be entrusted with the next chapter of the BKF story,” Matt Leeds, Forward Founder and Managing Partner.