Announced
Synopsis
Vivera, a vegetarian and plant-based meal components manufacturer, offered to acquire The Vegetarian Butcher, a plant-based meat brand, from Unilever, a British-Dutch transnational consumer goods company. Financial terms were not disclosed. “We are very excited for The Vegetarian Butcher to be joining forces with Vivera, as it will bring the opportunity to combine our strengths and deliver even greater value to our partners and our consumers,” Rutger Rozendaal, The Vegetarian Butcher CEO.
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